Free live training for producing loan officers
If your top two agents moved their business tomorrow, how many closings would you have next month?
Do the math. Then come learn how to build the machine that makes the answer irrelevant. In one hour you'll see the entire system in one picture — the exact journey it's built to run, from total stranger to closing table to the refi and the next purchase after it — and the exact order to build it in. No realtor referral anywhere in the chain.
Wednesday, July 29th · 3:00 PM ET / 12:00 PM PT · Live, with Q&A
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60 minutes + live Q&A. Seats are limited by the platform.
The lunches. The coffees. The 9 PM texts you can't afford to miss.
Saturday showings. Sunday-night pre-approvals. A decade of buying coffee for agents who could move their business to another lender tomorrow — for a rate, for a relationship, for reasons that were never in your control.
And here's the part nobody says out loud: it doesn't matter how good you are at loans. If they don't fish, you don't eat. Your income doesn't live in your pipeline. It lives in somebody else's phone contacts.
So you tried to buy your way out.
Maybe you did what a lot of us did: hired an agency. $1,500 a month for a generic first-time-buyer ad — no trust built before it, no follow-up machine behind it. You got a pile of low-intent leads that never answered the phone, and you concluded what everybody concludes: ads don't work for loan officers.
Here's the truth: it was never the leads. That ad never had a chance — and in this training I'll show you exactly why. It's not the reason you think.
What you'll see in one hour.
Why your leads never answered the phone (it wasn't the leads)
Google studied how strangers actually make buying decisions: before someone trusts you enough to act, they need roughly 7 hours of engagement, 11 touchpoints, across 4 channels. You gave them 30 seconds of ad and asked for the biggest financial decision of their life. You'll see the machine built to hit all three of those numbers on autopilot — while you're originating.
The 97% of your market every lender is ignoring
At any moment, only 3% of your market is ready to transact — and every lender in your area is fighting over them on price. You'll see exactly what the machine is built to do with the other 97%: how it pulls in a renter who's convinced she can't afford a home, holds her for the months she isn't ready, hands her back mortgage-ready — and then goes back for the refi, the equity loan, and the next purchase after the first closing. Step by step, without a single cold call.
The machine that fishes so you don't have to
Two engines running at once: one pulls brand-new borrowers into your world every day on $5-a-day video ads, the other keeps your database, past clients, and realtor partners seeing your face daily for pennies. Until agents stop being someone you chase — and start seeing you as the loan officer with an engine.
You're going to leave with the blueprint.
This isn't a software demo, and it isn't 60 minutes of theory. I'm going to show you the whole machine in one picture — the same map I give every loan officer who joins — and walk you through the exact journey it's built to run: a renter who's convinced she can't afford a home, pulled in by a $5-a-day ad, held for the months she isn't ready, handed back mortgage-ready, closed — and brought back for the refi and the equity loan after.
By the end you'll know what to build first, what to build second, and why every single piece exists. Because an ad account is an expense you rent. This machine is an asset you own — and it pays dividends for years.
Read this before you register.
This training is for producing loan officers — people already closing real volume who are tired of every unit of it depending on somebody else's referral. If that's you, this hour will pay for itself for years.
If you're brand new with no pipeline and looking for a magic leads button, this isn't it. The machine amplifies a real business. It doesn't replace one.
Taught by a loan officer. Not a marketing guru.
I'm Brad Brondt. I've been originating since 2009 (NMLS #13988), and for most of those years my pipeline lived or died on realtors. I was relying on somebody else to fish for me — and I finally got tired of it.
So I built the machine. Not a course. Not a theory. The actual system running in my own mortgage business right now — booking borrower appointments every single day, with pre-approved buyers out making offers on homes as I write this. Then other LOs started asking what I was doing.
This training is the full map of it — the same one I give every loan officer who joins.
Sell to the 3%. Own the 97%. Stop renting your pipeline from realtors.
Wednesday, July 29th at 3:00 PM ET / 12:00 PM PT. Live, with Q&A. One hour, the entire machine in one picture, and the exact build order to own one yourself. If you're done depending on somebody else's prospecting, be in the room.